So why should your business benefit from adopting web standards? Well, the possible financial advantages can be achieved by numerous factors. I?d like to outline here the most prominent two.

First of all, having a web standards compliant business site will allow you to save a significant amount of financial resources on bandwidth costs. If you get rid of all elements that are not standards compliant, for example the fonts, tables, or these little images applied as design elements on your home page then the final size of the code can be reduced by as much as 50%. You might say that this isn?t much, but if you run a business website with a lot of traffic, for example a real estate or mortgage and loans website, this becomes a significant factor. By having a cached stylesheet that needs to be downloaded only once you will be able to save thousands of dollars every month.

There are also other benefits, besides hard cash in your pocket, of using CSS style sheets and conforming to proper web design techniques. Obviously, if you are an owner of a profitable website that offers loans or discusses investments and stocks issues you want to create a positive user experience. Making you code slimmer will contribute to a faster and more lively website which in turn will enable you to attract new customers. Sometime a slow page load time is all it takes to lose a client.